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Bigger, Higher, Faster, Farther …

September 29, 2009

Facts tell but stories sell. Here’s an up to date story that’s of immediate relevance to your business. That’s right; I’m talking to you, the CEO decision-maker with ultimate authority and ultimate responsibility for the success and failure of the company.

The highly successful F-16 fighter jet was developed in secret; not just kept away from the outside world but from the “Stars & Bars” inside the Pentagon; the generals that could make or brake the project. Sounds crazy right? What was the conflict of interest you might ask? Well, the project-instigator was a phenomenal fighter pilot who was after an aircraft that would command air-superiority and the Pentagon staff wanted the latest and greatest; nothing but the best of the best. Their jet should be bigger because they believed that was better and their jets should fly higher, faster and farther distances for being a worthy successor to the current jets. This zeal for having these capabilities dominated rational thought about the function of fighter aircraft and thus what they should look like; form follows function.

If the wishes of the fighter pilot and the Pentagon Generals sound rather similar to you, then think again. The fighter pilot saw the aircraft as a Means to an End; air-superiority. The Pentagon Generals saw technology as their Means to an End; packing all the latest and greatest that US technology had to offer into a single aircraft. This is a perfect example of what Albert Einstein meant when he said: “Perfection of means and the confusion of Ends characterize our age”.

So, the question is “What makes a great aircraft?” Well, that depends on your definition of success or on the End you have in mind! Is it about the prestige that comes with deploying state-of-the-art technology for its own sake or serving the Tax-payers; defending them from all foreign and domestic threats? How much are we willing to spend? What gives us the biggest bang for our bucks? Shouldn’t there be an objective organizing principle?

Our fighter pilot, US Air force Col. John Boyd developed such an objective organizing principle in the form of a computer program that produced the design principles for the F-16. He knew that success was a trade-off between many factors. For example, every additional engine burns additional fuel that needs to be carried which increases weight and changes the aero-dynamics and requires the size of the aircraft to grow. Bigger radars have bigger radar domes that increase the diameter of the aircraft’s fuselage, which increases drag, reduces fuel efficiency and aircraft agility. Consequently, the question becomes “What are the bare-bone features necessary for being successful?

Go to slides 37 and 38 of a presentation about the F-22 and F-35 1) fighter aircraft that you can find here:
What makes more sense to you when stealth operation is a critical success factor; designing a small aircraft for specific tasks or making a one-size-fits-all aircraft for the Air force, Marines and Navy of all NATO-partners that is big and easily visible with the naked eye and thus requires radar, radios, etc. to make the aircraft less visible on radars but that increases shape and weight that needs to be compensated by other on-board technology, making bigger engines necessary that consume more fuel and thus put out more heat that can be spotted by infra-red detectors and on-and-on?

Do you see the analogy between the Pentagon-logic and that preached by military contractors and in your case service providers and professionals? They make tons of money off you. Military contractors help the Pentagon gold-plate fighter aircraft and as a result, jets have become ineffective and too expensive to buy and operate; they are compromises for all the specific tasks they were meant to perform.

Your decisions to buy-into the advise of many self-serving service providers and professionals gold-plates your organization too. Just like the Pentagon, you are committing predatory cultivation on your own organization with the best of intentions, no-doubt. However, your investments have sky-rocketed, products and services that were meant to differentiate yourself from competitors have been standardized and their value propositions have converged with those of competitors. As a result, you are burning more money than before for an organization that is less effective in satisfying client needs and if that’s not bad enough, you are forced to fight a war of attrition on price; your only differentiating quality.

Please, don’t blame your poor results on the economy? Business is not bad because of the economy but the economy is bad because of the way you do business! Keeping cost down is important but not without being relevant to buyers who are willing to pay the profit margin that you deserve.

Realize that the driving force behind any business is its people. People provide your strategic ability to serve clients, to make good on your brand-promise and instill trust and confidence for creating loyal customers. People do business with people; they make decisions, observe other people’s needs, create tools and provide customer service. Your buyers are willing to cut you some slack and help you be effective and relevant when you serve humanity and sustainability. Now is the time to re-direct our intentions away from Bigger, Higher, Faster, Farther and to pursue our purpose in life by defining success in terms of goals that enhance humanity and sustainability so that organizations can thrive on their own terms; Have fun!

1) The Pentagon insiders couldn’t wait for John Boyd to leave so they could throw out his organizing principle and go back to business-as-usual with the predictable results that are plaguing the development of the F-22 and F-35.

Is our approach to business insane?

September 23, 2009

Albert Einstein once described insanity as “Doing the same thing over and over again and expecting different results”. He also said that: “The significant problems we face cannot be solved at the same level of thinking we were at when we created them.”

 You don’t need to be an Economist or a Business analyst to conclude that the human race IS facing significant problems when even the mightiest of companies and industries collapse. Then, the one remaining question is: “What IS our current level of thinking about business?” or “Why does it get us into so much trouble?”

 Well, we slice up organizations into silos of specialized knowledge such as finance, marketing and Information Technology. So, if your toolbox is filled with financial degrees, you have programmed your mind to solve financial problems with financial solutions. This explains the near insatiable appetite for more detail and specialization for optimizing effectiveness and efficiency of anything done inside the company. No wonder your options to improving Bottom Line results are limited to either Raising prices, Increasing sales or Cutting costs. But, no body cares about efficiency if your products and services fail to attract any buyers!

 Is it possible that organizations collapse because we have forgotten the Purpose or raison d’être of organizations? What’s our organizing principle anyway? I know we need to make money but does that mean that making money is the purpose? Because human beings need to eat and drink, does that imply that eating and drinking must be the essence of life? We are trapped and bouncing off the walls inside our own boxes. Is it possible that we are on the wrong track and have come to a dead-end?

 No matter how much smarter we work, or how much we improve our proficiency in performing ordinary tasks extraordinarily well, we’re still on the wrong track- period! Therefore, we don’t need more best-practices or newer, more advanced and faster tools because they represent only better means to wrong ends. Albert Einstein foresaw this obsession with tools of ours when he said: “The perfection of means and the confusion of ends seem to characterize our age.”

 Nonetheless, from Universities to networking events we are offered more of the same solutions, but now with the additional mentioning in the title of: “… in difficult times. Is that insane or not? You be the judge.